I often come across small business owners who don’t have a website for their business. What is their number one response as to why they don’t?
“I already have a Facebook Page. Isn’t that good enough?”
1. Believe it or not, not everyone is on Facebook
Due to some of the recent controversy in the news with Facebook this past year, many people have taken the step to delete their account and use a different social media platform instead, like Twitter. There are also millions of people who have an account but seldom use it. I’m not saying you should not be on Facebook. You absolutely should. But you’re limiting your reach.
2. You won’t be seen as much as you hope without paying more
Unless someone likes and hits “follow” on your page, there is no guarantee they are going to see what you are posting. Facebook limits what people see based on their interests and the level they engage with you. Earlier in the year they publicly stated that they were going to give priority to posts from friends and family over business-related content.
Now you can pay Facebook to increase your reach through “boosting” posts from your business page. If done right, this can help increase your visibility and bring in new business. But it’s going to cost you money every time you choose to boost a post, and after time, this can get pricey.
3. You’re missing out on customers searching with Google
Let’s say you’re new to an area and you’re looking for a good restaurant. Or God forbid, your car breaks down and you need to find a good mechanic. Do you go to Facebook and search for what you’re looking for? No, of course not. You go to…drumroll, please…Google.
The answer to any question we desire is at the end of a search button. It’s one of the most amazing things about the age we live in.
Google isn’t looking to rank Facebook pages, they’re going to give priority to websites that have the optimization that their algorithms are looking for.
So while Facebook is certainly part of the equation for promoting your business, it’s just one part of a much larger equation. Facebook should be a funnel to your website where they can find out more about your products and/or services and even purchase products, not be a substitute for your website.
4. But I don’t have the skills to build a website!
There are several user-friendly page-builder options out there, such as Wix, Squarespace, Weebly and GoDaddy’s GoCentral product. That being said, I personally worked in this industry for five years. It was common for me to hear complaints about limiting factors, learning curve issues and frustration with the overall look and feel that these customers were able to give to their designs.
There’s a lot more to building websites then learning drag-and-drop, like photo editing, copywriting and content marketing, SEO and I could go on and on. The simple fact of the matter is Page Builders can be a good start to at least get some sort of presence going, but long-term is a poor solution and can be a huge time-suck away from doing what you do best, tending to your business.
For example, I don’t fix cars. I could try to change my own brakes from watching videos and reading instructions online, but it would be a trainwreck. It might save me money, but it sure will not save me time and the consequences of doing it incorrectly could be expensive and even disastrous.
I’d rather pay a professional who knows what they are doing who can get the job done correctly the first time.
Ask yourself this question:
So what is it costing you by trying to use Facebook as a cheap substitute for a website? What are you missing out on?